About Criterion Properties Lake Chelan Real Estate

al-outside_for-idx Al Lorenz founded Criterion Properties in 2003. Al has business, investment, marketing and technical backgrounds plus extensive development experience! His background includes development, multi-family and commercial projects he has been involved with since the early 1990s. With the move of the brokerage to the Lake Chelan Valley in 2005, Al began offering both full service commercial and residential services to a clientele that includes investors, developers and savvy property owners that demand the most effective marketing available.

Clients who choose Criterion Properties are looking for service a breed apart from the typical real estate brokerage. Criterion clients include real estate professionals, developers, appraisers and investors as well as regular home buyers and sellers. These professionals recognize the advantages of a broker who adopts the newest tools, markets in local as well as statewide and national multiples and uses the latest in internet marketing. They simply demand the best.

Criterion is a full service brokerage. In fact, our clients are usually surprised at all the things we do to market their properties. We take our responsibilities to act in the best interest of our clients when marketing their property seriously. Our clients understand that cooperation, both locally and regionally, is in their interest and that anything less is not. And, our clients trust us. Lake Chelan is a resort community, with a larger than typical share of property owners from out of the area. Much of the market is out of the area and we utilize internet tools and regional multiple listing services to make sure our clients’ properties are in front and available to their market.

With over 80% of real estate buyers utilizing the internet in their property searches, you want to make sure you have that kind of power marketing your property.

Finally, and most importantly, our clients trust us. They hear from us often and with exactly what is going on. We are straightforward and to the point without sugar coating or spin. We never engage in practices that put our interests above our clients’ interest, like Dual Agency.

Cass Hania joined Criterion Properties in May of 2011. Cass brings 23 years of real estate experience and he also owned his own mortgage company as well! Cass is a marketing wizard who published a successful Real Estate Book in the Kitsap/Olympic Peninsula. Cass was Sales Director for developments in Cabo San Lucas and Ensenada, Mexico.

Criterion clients get home town knowledge coupled with world class marketing and individualized service and expertise from the principal. If you want the best and are looking for a brokerage that believes in professionally marketing your property to the widest audience of buyers, brokers and agents; you could be a Criterion client too! Remember, when you are ready to talk to us, you need to take the first step and call at 509-630-6769 or contact us to set up an appointment.