If you need your home SOLD, not just LISTED, you’re at the right place!

We know the best, most effective, ways to market properties that are being used anywhere.  Criterion Properties is bringing the best marketing available,  along with our own innovation, to the Chelan Valley.  Read on to learn about how CRITERION’S strategic marketing will get your home sold at the highest price in the shortest amount of time.

In this market, you need a thorough, well planned marketing package to sell your property.  As you read on, you’ll find that we do much more for our sellers than any of the realtors we compete against.

These marketing approaches work!  We utilize the latest, most effective tools available anywhere in the marketplace and constantly improve.  The benefit to you is we get RESULTS.  That means more money, faster, with less heartache.

Not only do we get results, but we design our marketing strategy to get the results you need!  Whether you have lots of time to sell your home, or you have suffered a financial shock that is forcing you to get your home sold in a particular time frame, we can design the plan to best meet your goals with the highest probability of success.  We are superb at marketing high end properties!  We can do pre-foreclosure sales or help you with a short-sale as well.

Are you having trouble with your mortgage?  Don’t just wait for a foreclosure.  We have buyers for distressed properties. We can help you arrange a short-sale or just get a buyer in a hurry and may be able to help you avoid a foreclosure.  Know your options, whether a short sale or some other approach to deal with a foreclosure.

Why should you use us?  Start with this web site, you will find more detail on what we provide than our competitors’ sites.  And, if the level of detail isn’t enough, we would love to sit down and tell you even more.  Finally, you will always have the ability to fire us if we don’t live up to our promises.

As a seller, you really don’t need an agent to sell your home. The reason you need the right agent is to sell your home for more!   If your property would sell for the same price no matter who sells it, wouldn’t it be in your best interest to sell the
home yourself.  So, why even bother to pay an agent?

The fact is we can sell your home for more money. We are experts at pricing the property (we use a supply-demand analysis prior to even looking for “comps”).  We are simply the best at creating the greatest amount of exposure for your property.

Compare our integrity to other agencies by asking about these common practices:

We will never participate in a real estate transactions as a dual agent. We see dual agency as having inherent conflicts of interest.  If a buyer wants us to show them a home we have for sale, we will graciously do just that.  But we will provide (and we will not accept a fee for the referral) the buyer with a list of other agents to help them through the transaction.  You can be assured we will only be acting in your best interest if you list with us.

We will never try to sell your home as a “pocket listing. A Pocket Listing is when a listing agent works to sell your home, but keep it off the MLS system.  They are typically hoping to double their profit by getting both sides of the commission, see “dual agent” above.  As a seller, you want to make sure you receive offers from every interested buyer for your home to assure you get the best price possible.  Pocket listings prevent that from occurring.  You can be assurred we will only be acting in your best interest if you list with us.

We are selling agents, not listing agents.  There are agents who list lots of homes.  Do you want to have your home be one of one hundred an agent is trying to service and market?  Their listings are no certainly no hassle, they are no hassle for the listing agent.  We don’t list lots of homes.  In fact, we don’t list most of the homes people contact us about.  We list homes for people who want their homes sold for the most money!  We take on the work of getting your home sold.

Selling your home involves several steps. We have to contract with you before we can begin marketing your home or servicing the transaction.  The first thing we have to do is get a complete meeting of the minds with the seller.  None of us wants to waste each other’s time.  We don’t work like our competitors.  We want to sell your home, but we can only sell homes that will sell and whose owners are willing to sell.  We will work hard to make sure we’re all on the same page.

So, our first step is to sell you on selling your home our way.  Many seller’s first concern is the sale price.  We work hard to make sure we are doing everything we can to get the highest possible price for your home.  We never try to “buy” your listing by telling you to list your home at a price above the market.  If your home is priced too high, nothing else we can do will make any difference in trying to sell it.  We don’t want to list a home at too high a price and chase the market down, reducing the price too little and too late with you getting less for the home than if it had been priced properly to begin with.  We want to sell your home not just list it.   Anything else is a waste of all of our time.

In fact, we want to be so effective and so thorough that that not only will you be pleased but a portion of your neighbors and friends will be sold on selling our way.  Typical agents spend half of their commission revenue advertising for new business and almost nothing on that business.  We put that model on its head and spend heavily on making sure the properties we do list sell.  As a happy consequence, that also happens to attract more new business of homeowners who pay attention to the results we achieve!

Here are five things, among dozens of others, we do really well to sell your home:

1. We build a large, custom sign for each of our luxury, or architecturally distinctive listings.  That sign is an advertisement for the property, not a poster or billboard for the real estate company.  The sign is designed to stop traffic, with sections and smaller detail that a potential buyer has to stop to read.  We put the price right on the sign with a large rider to answer the first question a potential buyer has quickly and transparently.  The sign is about promoting and selling the particular property that it advertises.
2. We build a specific web site for each home we list.  The web site includes a photo gallery from the dozens or hundreds of photos we take about a home.  It includes the story, illustrated with pictures, of the experience of your property. We also make every document we can obtain about the property available as a .pdf file on that web site including: comparables, pre-sale inspection reports, the MLS listing itself, appraisal, and a property disclosure statement when available.  The web site is designed to take the interested buyer and immerse them in your house.   If a potential buyer invests hours going through all the information on your house, that is time they are not spending looking at other properties. The individualized web site, and the blog posting pointing to it, sells homes.
3. Virtual tours?  You bet!  Not only do we often utilize professional photographers,  By engaging potential buyers, it is designed to dominate their thinking with your property and sell your home!
4. We market where the buyers are looking.  In the local paper?  Not hardly.  With over 80% of buyers shopping on the internet, we don’t advertise in the local paper, which is not only ineffective but at least it is very expensive. Likewise, we don’t just list a property in the local multiple.  We also utilize the Northwest Multiple Listing Servies (NWMLS), Trulia, Zillow, Craigslist, Realtor.com and a host of others.  Most Chelan realtors are not members of the NWMLS.  Why not when that MLS has thousands of agents who can bring buyers to look at your property?  Those realtors who would not use such a tool care more about trying to control information to the detriment of their clients than getting your property sold.   Our blogging and cost-per-click advertising drives buyers to our sites.  Even this web site replaces our earlier architecture and boasts improved search engine optimization!  For commercial properties, we are members of the Commercial Broker’s Association, Loopnet and others.  Finally, we are working on some tremendous programs utilizing local media that include video, internet and even television!
5. A home that is priced right, presented well and staged beautifully will sell.  But, telling the story well can sure help it sell.  We write the story, of the home, the neighborhood, its amenities and history.  As part of doing everything we can to make sure your home sells before other comparable homes, we devise the most thorough, beautiful and poetic copy we can create to sell your home.  After all, all the web sites, signs, brochures, and MLS listings in the world are only as good as the story they tell.  We get to know you home, and love your home.  By loving your home, our enthusiasm and energy helps to sell your home.   Our listings are a unique experience and a wonder to behold.

Although there is more to selling a home than marketing, we strive to excel at everything to do with selling homes.  Each time we succeed, we gain more converts to our way of selling.  Just as we’re doing here, we tell everyone everything and the new converts aren’t just ready to list, but have already adopted the ideas we are promoting here.

There’s no such thing as a “no risk” way to sell your house. But our Strategic Marketing Plan is your best assurance that your will home will actually sell in this market. Click one of the following links to find out…

How our comprehensive marketing strategy saves you time and aggravation…

How our staging and marketing will present your home in the best possible light…

How our predictable results can make your move more manageable, more secure — and more fun! — for your family…

How the dozens of specific tactics we deploy in our Strategic Marketing Plan work together to sell your home as quickly as possible, for the highest possible return…

Does having your home stand out as the polished gem in the market sound good to you?  What we’ve covered so far ought to be enough to earn us an appointment to discuss your unique situation.  Simply pick up the phone and dial 509-630-6769 to set up an appointment to talk about your unique situation.  But, if we haven’t earned your call yet, dig in!  The links and pages of this site are a wealth of details on how we work.  Remember, when you are ready to talk to us, you need to take the first step and call contact us to set up an appointment.

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